Great marketing campaigns start with the science of persuasion, and they do it fast. It can be hard to know which campaigns or brand initiatives will persuade your audience before you’ve already spent many weeks and a lot of your budget to develop a few, and test them in market. Not anymore.
SeaChange’s tools make it easy for you to quickly learn which strategies will be most effective while you’re still pre-flight, so you can take big swings on bold creative and maximize your campaign ROI—before you spend your first ad dollar.
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SeaChange’s Rapid Message Testing is self-serve data science at scale. We go beyond helping brands understand what works, but why it works. We use randomized controlled trials (RCTs), the gold standard in scientific survey measurement. Within 24 hours, you’ll have actionable insights into your audience, what persuaded them, and why.
What can you test with SeaChange? The list of what you can’t test is shorter, but here’s just a few examples of what our clients are testing and measuring on the platform.
Brand and Performance Marketers, unite: SeaChange’s RCT technology allows you to anticipate brand lift, campaign effectiveness, and maximize your ROI using randomized controlled trials to produce actionable insights. Send up your creative assets, messaging, packaging, or even taglines. We’ll get to work on the science, and in as little as 24 hours you’ll have data-driven evidence and recommendations so you can boldly go where no marketer has gone before.
In scientific research, a RTC is considered to be the gold standard for experimental design because it allows for control over factors that are outside of the experiment’s purview. Research participants are randomly assigned to either be:
in a control condition, where no creative assets are shown before they are asked to answer the questions that the researcher seeks to answer
or
in one or more treatment conditions, where a what is being measured is shown before these questions.
This structure allows researchers to accurately gauge the impact of each treatment in comparison to the control group to determine which is the best for the outcome or research goal in question.
Are your campaigns getting plenty of likes, shares, and comments but not changing anyone’s mind? You’re not alone. In the digital age, it’s easy to mistake online engagement for effective persuasion. Any campaign or advocacy effort needs both, but you must measure them differently.
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Precision Strategies’ prospective client, the Paper & Packaging Board (PPB), had an in-house ad campaign that wasn't performing well. Precision knew it could create and pitch a campaign that would do a lot better.
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Forget complicated integrations and hitting a wall with third party measurement capabilities. With SeaChange, you can launch a test and see results in as little as 24 hours. Our platform is easy to use for brand marketers and agencies alike, but powerful enough to make anyone an expert on brand reach or campaign outcomes.
SeaChange is the preferred testing partner for some of the largest brands and agencies on the leading edge of consumer retail and social impact. Our team of data scientists and technologists have roots in politics and policy, and we take our ability to use data to persuade seriously, ethically, and with pride.
Our platform is designed to be sleek and minimize noise, but underneath the surface is a set of powerful tools that can turn anyone into a testing expert. Whether you’re looking to use SeaChange for your own brand, or looking to provide it as a strategic service to agency clients, it’s self-serve and scalable.
Our reporting dashboards aren’t a sea of numbers that confuse, or hidden behind a wall. We don’t just show you which campaign creative or messages worked, we help you understand why. You’ll get clear recommendations, next steps, and estimates of media spend and impact that clearly articulate for you and your stakeholders the what, the why, and the how.
Schedule a demo or grab some time with us to just have an informational chat and learn more. We don’t do pushy sales pitches, just passion about finding solutions. Just have a quick question or want a fast quote? That works too—just drop us a line.
SeaChange is a team of over 40 data scientists, strategists, and brand builders with backgrounds in persuasion, analytics, and brand strategy. We understand the ever-evolving landscape of quantitative and qualitative survey measurement, social listening tools, brand lift measurement, and use rigorous methodology to give you results you can take to the bank.
Executive Vice President, Research and Strategy
Data Scientist II
Data Scientist I
If you can upload it, chances are you can test it. Our platform makes it easy to test audio, video, storyboards, packaging, text, messaging points, calls to action, mockups, campaign concepts, and more.
Using randomized controlled testing brings the confidence of science to the art of creative campaigns. RCTs help you understand not only what works, but why, and with whom. We go beyond demographics to understand the values that motivate people, because people are more complex than their demographic data. With A/B testing, it’s about finding out which worked better: this or that. But what works “better” isn’t the same as what is most persuasive and what’s more, it doesn’t tell you why. Focus groups are time consuming, expensive, and difficult to scale. There are certainly many types of survey platforms in the market, but we know our methodology is the most rigorous in the market, and we deliver reliable data with confidence.
Yes! You can tailor SeaChange’s RCTs to suit your needs in size and scope.
When your test has run, you’ll be able to see high-level data in your dashboard about where each of your assets performed with respondents on a spectrum of persuasion to backlash, with a baseline result visible for reference. From there, you can drill down to see results by age, media market, education, household income, and more. You’ll also have talking points ready to prep you with an understanding of what worked, and why. Our Impact Estimates feature also lets you see the potential media spend impact of running your most persuasive messaging with certain audiences.
Our users can see results available in their dashboard often within 24 hours of launching a test, making us one of the fastest tools to measure brand lift in the market.
We’d love that! We’re proud to work with many strategy, communications, and creative agencies. If you’re an agency looking to add SeaChange to your client offerings, click here.
We see the most compelling case for persuasion when clients test early and often. The earlier in campaign development you test, the earlier you know which of your concepts are going to resonate the most. From there, you can quickly move to develop as many approaches as you want, test those, and iterate. Knowing what will move your audience to action, affinity, or advocacy before you spend a single dollar on media is a game changer.
We have best in class Client Success and Enablement teams who have developed easy to use guides and other resources to get you going quickly. For those who want bespoke support, we’d be happy to chat about custom solutions.
Absolutely. Our tests allow for you to design your own Success Questions, and our data can serve as a robust complement to your own metrics. Our test can help you measure brand lift, performance, purchase intent, favorability, and more.
